From ChatGPT Link to Branded AI Asset: How to Monetize Your Custom GPTs with CoPilots

Custom GPTs are exploding in popularity. Coaches are building niche assistants, agencies are creating SOP bots for their clients, and course creators are designing lesson companions.

But here’s the problem:

• Your GPT is stuck on OpenAI’s platform.
  
• The link looks like every other GPT link.
  
• You have no way to charge for access without bolting on third-party tools.
  
• You can’t fully brand the experience.
  

FormWise CoPilots solve all of that—and turn your GPT into a branded, embeddable, revenue-ready product.

Step 1: Bring Your GPT Prompt into FormWise

Whether your GPT is a simple Q&A bot or a complex, multi-step assistant, you can recreate its logic in FormWise’s CoPilot builder in minutes:

• Copy your system prompt from OpenAI.
  
• Paste into the CoPilot instructions field.
  
• Add any custom variables or starter questions you want users to see first.
  

Bonus: You’re not locked to a single engine—test it on GPT-4, Claude, or Gemini to see which one delivers the best performance for your niche.

Step 2: Brand the Experience

A raw ChatGPT interface screams “generic.” With CoPilots, you control:

• Colors & Fonts: Match your website or course styling.
  
• Custom Avatar & Name: Your assistant looks and feels like part of your brand.
  
• Welcome Message & Personality: Speak in your voice, not OpenAI’s default tone.
  

No more sending clients to someone else’s platform—they stay inside your world.

Step 3: Decide How You’ll Monetize

CoPilots open multiple revenue paths:

1. Direct Paywall with Login Mode
   
   • Set a subscription price (e.g., $19/mo) and gate the CoPilot behind Stripe checkout.
     
   • Perfect for niche assistants, ongoing Q&A bots, or community add-ons.
     
     
2. Course or Membership Bonus
   
   • Bundle the CoPilot into your existing program to justify a higher price or increase retention.
     
   • Example: A TikTok coach adds a “Hook & Caption Generator” CoPilot to every student’s dashboard.
     
     
3. Lead Magnet with Follow-Up Offer
   
   • Offer limited free access to collect leads, then upsell the full version.
     

Step 4: Embed Anywhere

With CoPilots, you’re not stuck sending out awkward links—you can drop them directly where your audience already spends time:

• On Your Website: Use the embed code for any landing page, sales page, or blog post.
  
• Inside a Course Platform: Drop the iframe into Kajabi, Teachable, Skool, or Thinkific.
  
• As a Chat Widget: Use the Native Chat Widget (coming soon) so it lives in your sidebar across your entire site.
  
  

Wherever they see it, it’s yours—not OpenAI’s.

Step 5: Launch, Learn, and Scale

The beauty of CoPilots is how fast you can test and iterate:

• Publish in minutes.
  
• Watch usage patterns from your dashboard.
  
• Tweak instructions, starter questions, or even the model in real-time.
  

The faster you iterate, the faster you discover what drives engagement—and revenue.

Real-World Examples from FormWise Users

• Agency Niche Bot: A GHL agency built a “Roofing Copy Generator” CoPilot and added it to every client’s dashboard. It became their #1 client retention feature.
  
• Coach Companion: A holistic coach created a “90-Day Action Planner” CoPilot for members—helping them implement between calls and reducing churn.
  
• Course Creator Add-On: A TikTok educator added a “Content Ideas Chatbot” as a paid upsell, converting 8% of active students into monthly subscribers.
  

The Takeaway

A GPT inside OpenAI is just an idea. A GPT inside a CoPilot is:

• Branded
  
• Embedded
  
• Monetized
  
• Owned by you
  

With CoPilots, you’re not sending traffic to OpenAI—you’re building an asset inside your business that you can charge for, bundle, or use to keep clients engaged.

💬 Pro Tip: If you’ve got a GPT you’d like to monetize, import it into FormWise this week and launch a test paywall. Even one or two early subscribers can more than cover your monthly plan—and you’ll have proof your idea works.