The Expert's Guide to Thriving in the AI Era with John Schumacher

‍‍We are excited to share a truly insightful episode of Prompt to Product featuring renowned expert, John Schumacher. With over 13 years of experience, John has worked with subject matter experts, coaches, consultants, and even Fortune 500 companies and clients from Shark Tank to optimize their offerings and sales, particularly through online webinars and presentations. John brings a wealth of knowledge on how experts can not only survive but thrive by incorporating AI into their business.AI as the Evolution of E-Learning

According to John, AI is the evolution of e-learning. For the expert, AI is an additional tool in the multimedia stack for transferring knowledge when the expert is not present. This shift moves clients from guessing at what to do to actually getting things done.‍

What is an "AI-Powered Program"?

An AI-powered program involves incorporating AI tools and frameworks trained on your expertise into your existing online courses, coaching, consulting programs, or membership offers.

These tools can be embedded directly into platforms like WordPress, Go High Level, Kajabi, or any site that allows a code block. By doing this, you are not replacing your courses, but enhancing existing assets. Examples include:

• A "Digital Brain": One of John's clients uses an AI tool trained on his expertise that clients can access 24/7 between coaching sessions.
• Actionable Tools: A community leader in the knitting space now incorporates AI tools that help students select the right knitting patterns or sewing machines.
• Recurring Revenue: Experts can potentially turn a one-time course payment into a recurring product because they are offering their expertise on demand via AI tools within the portal.

John's PIPO Framework for Building Your AI Tool

For any coach or expert ready to build their own AI tool, John shares his proprietary PIPO framework to help organize their expertise and create effective prompting instructions for the tool.

P: Problem

The first step is to define the exact problem the AI tool is intended to solve for the client. This keeps you focused on the "north star" rather than creating randomness.

I: Inputs

Once the problem is defined, you must determine what data, questions, or uploads are needed from the user of the tool to help the AI move them toward the desired result.

P: Process (Your Secret Sauce)

This is the most critical step and is considered the "secret sauce". The Process is your unique framework—the methodology you have developed to guide a client from being stuck to getting a result. As a coach, your process is your moat against commoditization. By programming your unique framework into the AI tool, the output will be consistent with your brand voice and expertise, making the tool specific and unique to you.

O: Output

The final step is defining the format and content of the output, such as advice, a script, or a report. You decide how the end result is delivered to the user effectively (e.g., titles, subtitles, formatting).

Seize the Opportunity

John emphasizes that now is the time to get on board because AI offers amazing capabilities that didn't exist even a year ago. Experts who align with this trend get the "tailwinds" of the disruption, making their offers more interesting, intriguing, and cutting-edge.Want to learn more? John has provided a free guide for coaches and consultants on "Five Reasons Why Your Offer May Not Sell Well in the AI Era."

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