Sell the AI Asset, Not the Jargon: How Visual Mockups Close the “Sales Gap” for Agencies, Coaches, and FormWise Builders

Javi V

February 26, 2026

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If you’ve ever tried to sell an “AI tool” to a business owner and watched their eyes glaze over… you’re not alone.

In this episode of the Prompt to Product podcast, Javier Velazquez (FormWise co-founder) sits down with Jeff Vanasdal, founder of BotMockups.com, to talk about a problem we see constantly:

People are building genuinely useful AI assets…
…but they’re selling them like engineers.

And the market doesn’t buy jargon.
The market buys clarity.

This conversation is basically a masterclass in how to bridge the “sales gap” between a powerful AI workflow and a non-technical business owner who just wants more leads, more booked calls, and fewer fires.

Let’s break down what matters — and how you can apply it immediately in your FormWise builds.

The Sales Gap in AI: Your Prospect Can’t Picture the Win

Javier and Jeff hit a truth that every agency owner and coach needs to hear:

Most AI sellers describe capabilities.
Prospects want outcomes.

You say:

“It’s a custom GPT.”
“It uses an LLM with structured prompts.”
“We trained it on your knowledge base.”

They hear:

“This sounds complicated.”
“I might break it.”
“I’ll deal with it later.”

This is why “AI offers” often stall even when the underlying tool is great.

The issue isn’t the tech.
It’s the translation.

And the fastest translation layer is visual.

Visual Proof-of-Concept: Sell What It Looks Like, Not What It Is

Jeff built BotMockups for one main reason: show the tool in the prospect’s world.

Not in a generic demo account.
Not in a “here’s a login, good luck” experience.

Instead, a seller can demonstrate:

How an AI chat widget would look on their website
How it fits the brand colors
How it appears on mobile
How it behaves in real-life contexts (web chat, SMS, voice, reactivation)

This is the difference between:

“We can add AI to your business.”
and
“Here’s what your customers will see next week.”

That second one sells.

And it’s a perfect match for how FormWise builders should think, too:

FormWise is where you build the real asset (SmartForms, CoPilots, Toolsets).
Visual mockups are how you package and position it so a prospect instantly gets it.

BotMockups V2: Features That Map Directly to Agency Revenue

Jeff also walked through an upcoming V2 version of BotMockups with a set of features that are very “agency-minded.” The through-line is simple: reduce the time from lead → personalized demo → close.

Here are the highlights and why they matter.

1) Lead Generation via Google Maps Scraping

A built-in lead tool that finds businesses by niche and location.

Why it matters: your pipeline stops being “who do I know?” and becomes “who fits my offer?”

If you’re a GHL agency or niche consultant, this pairs incredibly well with a repeatable FormWise Toolset offer:

“AI receptionist + missed-call text-back + lead follow-up copilot”
“AI content engine + review response assistant + promo planner”
“AI estimate explainer + FAQ bot + seasonal campaign launcher”

When your tool is productized, lead lists become monetizable faster.

2) Ad Detection (Are They Running Google Ads?)

The platform detects whether a business is currently running ads, which signals budget.

Why it matters: it filters for buyers.

If you’ve sold marketing services, you already know the pain of pitching AI to someone who can’t or won’t pay. This is a shortcut to prospects who are already spending.

3) Automated Mockup Wizard

Automatically screenshots a prospect’s website and creates a widget that matches brand colors.

Why it matters: personalization at scale.

Personalization is one of the biggest levers in closing AI deals. But doing it manually kills your time. If the mockup is fast, you can do 20 “personalized” outreach messages in the time it used to take to do 3.

4) Multi-Channel Support (Web, AI Voice, SMS, Reactivation)

Mockups for web chat, inbound phone (AI voice), SMS, and database reactivation.

Why it matters: it lets you sell systems, not widgets.

Most small businesses don’t need “an AI bot.”
They need:

faster lead response
fewer missed calls
more booked appointments
reactivated old leads

Multi-channel mockups help you frame AI as an operating layer across the customer journey.

The Loom Strategy: Don’t Hand Them the Keys

This was one of the most practical sections of the episode.

Jeff recommends recording a quick personalized screen-share video (Loom style) showing the prospect their mockup — rather than giving them access to test the tool themselves.

Because when you give a non-technical buyer a sandbox, they often:

get confused
type weird prompts
conclude “it doesn’t work”
ghost you

A Loom flips the experience:

You control the story.
You frame the outcome.
You show the “before → after.”
You reduce friction.

Here’s a simple script you can steal:

Call out the problem: “When leads hit your site, there’s no instant response.”
Show the visual: “Here’s the chat widget on your homepage matching your brand.”
Show one outcome: “If someone asks pricing / availability / services, it answers instantly.”
Tie to revenue: “That means fewer drop-offs and more booked calls.”
Offer the next step: “Want me to install this and connect it to your pipeline?”

Now layer in FormWise and you get a killer combo:
mockup → Loom → real tool delivery.

Where FormWise Fits: Build the Asset Behind the Demo

A mockup sells the concept.
FormWise ships the system.

Here’s how to connect the dots:

SmartForms for “Done-For-You” Outputs

Use SmartForms to turn a messy prompt into a guided flow:

Lead Intake → instant proposal draft
Content inputs → 30-day calendar + captions
Business details → offer rewrite + landing page copy

SmartForms eliminate prompt anxiety and make your AI feel like software, not “ChatGPT homework.”

CoPilots for Iteration and Coaching

CoPilots shine when the user needs back-and-forth:

“Sales objection handler” for front desk teams
“Listing assistant” for realtors
“Ad angle brainstormer” for local businesses

Toolsets for Packaging and Monetization

Toolsets let you bundle multiple tools into one branded dashboard — and gate access with Login Mode (user accounts, Stripe, credits).

That means you can sell:

a monthly membership
a tiered plan (basic tools vs. premium tools)
access per seat (owner + staff)

This is how you stop selling hours and start selling assets.

If you want to dig into gating + monetization mechanics, FormWise has dedicated docs here: https://manual.formwise.ai/formwise/core-features/login-mode-and-monetization

The Market Opportunity: We’re Still Early (Like… Really Early)

Javier and Jeff agree the market is still wide open.

A shocking number of small businesses still lack basics like:

web chat
consistent follow-up
updated websites
clean CRM workflows

So if you’re worried “AI is saturated,” zoom in.

The winners won’t be the people selling generic AI.
They’ll be the ones selling simple, visual, niche systems that solve one pain point and fit into the client’s day-to-day.

CTA: Your Next Move (Simple, Profitable, Repeatable)

If you’re building AI assets and struggling to sell them, don’t start by rewriting your prompts.

Start by improving the demo.

Then build the tool behind it.

Here’s a fast execution plan:

Pick one niche + one outcome (appointments, leads, reactivation, content)
Create a visual proof-of-concept (mockup + Loom)
Build the real workflow in FormWise (SmartForm or CoPilot)
Package it into a Toolset and gate access with Login Mode
Charge monthly, iterate, stack more tools

Ready to build your first monetizable AI asset?
Start here: https://app.formwise.ai/

Want more real-world builds, teardown feedback, and what other agencies are shipping?
Join the FormWise community: https://www.facebook.com/groups/181507861300697/

Ship the demo. Ship the asset. Get paid.

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